Worth knowing

Trading affiliate marketing: how the funnel works

A short video, a Telegram channel, a few weeks of confidence-building, then a link. Here is the mechanism, step by step, and where the money goes at each one. This isn't a method we're offering you: it's a funnel worth recognising.

The funnel, step by step

Six stages, always the same, in this order. It turns up in the files examined by the French National Assembly in 2025 and in the investigative programme Cash Investigation devoted to the subject; the profile of Rayan PSN gives a documented example, with a Telegram channel of around 230,000 members.

  1. The short video

    A very brief format shows a lifestyle, a gain, a screenshot. The aim isn't to convince: it's to get enough views to catch a few hundred curious people with each post.

  2. The push to Telegram

    The video sells nothing. It points to a channel, almost always Telegram, because a channel escapes the algorithms and lets you write straight to an audience that has agreed to receive the messages.

  3. Building confidence

    For days or weeks the channel posts analyses, results, screenshots of gains. This stage sells nothing either: it installs the idea that the person speaking knows what they're talking about.

  4. The "support" account in private messages

    An account presented as a help desk replies privately, guides, reassures, walks you through signing up. This is the stage that turns an audience into funded accounts, and the one that creates the impression of a regulated service.

  5. The link to the platform

    The link carries an affiliate identifier. The platform therefore knows exactly who brought this client in, and for how long it owes them for it.

  6. The commission

    It lands once the account is funded, then sometimes on a rolling basis. This is the stage to look at closely, because how it's calculated explains everything else.

Where the money goes

Two ways of paying an affiliate, and one consequence nobody says out loud.

Commission on deposit
A fixed amount paid to the affiliate as soon as the referred person makes a first deposit. So the affiliate is paid for opening a funded account, not for the success of whoever opens it. Whether the referred person then wins or loses changes nothing about that commission.
Revenue share
A share of what the platform collects from that client: the spreads, the fees, and on leveraged contracts, the other side of losing positions. In that case the affiliate receives a fraction of what the referred person loses. The two interests aren't poorly aligned: they are opposed.
What that implies
An affiliate paid this way has no economic reason to talk you out of depositing, or to explain the real probability of losing. It isn't a matter of individual dishonesty: it's the structure of the contract that produces the behaviour, even in someone sincere.

The work of the French AMF and the European securities authority on leveraged contracts has converged for years: depending on the period and the product, somewhere between 75 and 90 per cent of retail clients lose money on them. That isn't an opinion about trading, it's a statistic about accounts.

Why it doesn't work, even for the person running it

An audience only burns once

An audience led into losing money doesn't come back, recommends nobody, and talks. So the funnel runs on volume that has to be renewed constantly, which means rebuilding the audience over and over. Nothing accumulates.

No asset

No recourse when it goes wrong

Many of these platforms aren't authorised in France. If they stop paying, block a withdrawal or vanish, neither the referred person nor the affiliate has any useful recourse: no French authority can act against a provider it never licensed.

No protection

You carry the liability

The influencer marketing act doesn't target the platform sitting abroad: it targets the person who did the promoting. The affiliate is the identifiable link, the only one a French judge can reach, and the only one with a name.

The exposed link

What French law says

The consumer code prohibits advertising, direct or indirect, for certain highly speculative financial contracts offered to retail investors: binary options, contracts for difference with unlimited leverage, forex. The ban applies to the promotion itself, whatever the medium and whatever country the platform is established in.

The act of 9 June 2023 regulating influencer marketing took that ban up and applied it explicitly to content creators, adding digital assets whose provider isn't registered. The penalties run to two years' imprisonment and a €300,000 fine, with a possible ban on carrying out influencer marketing. On top of that, depending on the role actually played, comes the question of status: bringing a retail investor together with a financial provider for payment is a regulated intermediary activity.

This passage describes the framework and doesn't replace legal advice. It's here because the question isn't theoretical: these practices were examined by a French National Assembly committee of inquiry in 2025, and the subject was the object of a Cash Investigation documentary in 2024.

What to check before believing an account

The licence

Every platform authorised to offer its services in France appears on the register of financial agents, freely consultable online. If it isn't there, it has no right to approach you. Checking takes two minutes and settles the matter.

Public register

The blacklist

The AMF publishes the list of unauthorised sites reported to it, and updates it regularly. Many of the platforms promoted in these funnels are already on it.

Kept updated

The profit screenshots

A screenshot proves nothing: a demo account shows the same interface as a live one, and an image can be edited. A verifiable gain is money moving through a bank account, never a screenshot.

Proves nothing

How the person speaking is paid

Ask the question directly. The answer, or the absence of one, tells you what you need to know. A link carrying an affiliate identifier is visible to the naked eye anyway: look at the address before you click.

The right question

Common questions

Is trading affiliate marketing legal?

Affiliate marketing in general is. Promoting highly speculative financial contracts to retail investors — binary options, leveraged contracts for difference, forex — is prohibited by the French consumer code, and the influencer marketing act of June 2023 extended that ban explicitly to content creators. So it isn't a grey area, it's a prohibition.

How is the affiliate paid?

Either by a fixed commission paid the moment the referred person deposits money, or by a share of what the platform collects from that client. In the second case, on leveraged contracts, that includes the other side of losing positions: the affiliate takes a share of what the referred person loses.

Why does the funnel go through Telegram?

Because a channel isn't subject to an algorithm and lets you write directly to people who have agreed to receive the messages. It's also far less policed than the public networks, where moderation of financial content is stricter.

Are the profit screenshots real?

Impossible to tell from an image, and that's precisely the problem. A demo account shows exactly the same interface as a live one, and a statement can be edited. The only proof of a gain is money moving through a bank account, which is never shown.

What does the promoter risk?

The penalties under the 2023 act run to two years' imprisonment and a €300,000 fine, with a possible ban on carrying out influencer marketing. On top of that come civil claims from people who lost money, and the question of intermediary status.

What if I've already deposited money?

Request the withdrawal in writing and keep a record of every exchange. If the platform isn't on the register of financial agents, report it to the AMF through its Épargne Info Service and file a complaint. The chances of recovering funds are slim when the company sits outside Europe, but reporting moves collective cases forward.

Build something that belongs to you

Every method on this site starts from the same principle: an asset that stays, not an audience you burn once. The detail is in the member area.