He was flipping sunglasses on a classifieds site before he ever walked into Les Marseillais. Fourteen years later, a brand he founded still trades without him, two others have gone to his ex-wife, and most of what he owns is probably inside property companies.
A profile written about him in 2024 would already be wrong. Since his separation he has left Bianochy and Jylor, and his visible portfolio has narrowed to property and his own audience. That's the first thing to correct in everything circulating about him.
A science baccalaureate, an insurance diploma, then insurance during the week and bartending in a nightclub at weekends. Alongside that he buys twenty to thirty pairs of cheap sunglasses and resells them online at, by his account, two to three times what he paid. The buy-and-resell reflex is there before the fame.
The first season makes his name, alongside Julien Tanti, Paga and Shanna Kress. What television gives him isn't a fee, it's distribution: free, repeated access to millions of people. He works out quickly that owning what he shows beats being paid to show it.
The at-home teeth-whitening brand he creates and chairs, with Alicia Cres — Shanna Kress — as managing director. In 2018 the filings give 50 shares to Thibault Garcia, 30 to Alicia Cres and 20 to Sébastien Le Maguer. As early as 2017, Le Monde notes that it employs around ten people.
Fitprotea, which runs the Wistitea brand, Bianochy for perfume and cosmetics, and Le Club des Insolents for clothing, with an address on the Champs-Élysées. He chairs all three. This is his "planting seeds all over the place" period, to use his own phrase.
He resigned from BBryance at the end of 2018; Julie Palma takes over in early 2019, and the same person replaces him at Bianochy that January. Fitprotea is wound up and struck off in 2019, with him as liquidator. Le Club des Insolents eventually leaves the register in 2023.
The separation from Jessica Thivenin is announced on 23 October 2025, after around eight years. On 16 July 2026 she publicly announces that he is leaving Bianochy and Jylor, which she takes over alone. The French property companies, however, stay in both their names.
He is one of the first major figures of French reality television to grasp that an audience is worth more than a fee. That's his real contribution, and it comes down to three ideas.
Being paid to show someone else's product means billing your audience by the unit, and stopping the day the audience drops. Owning the product means taking the margin on every sale, including the ones other people bring in.
Teeth whitening is no accident: the result shows on video, in seconds, with nothing to explain. Add influencers with millions of followers and discount codes — the standard affiliate mechanism — and the demonstration becomes the sales channel.
This is the part his imitators skip. He says he used his big earning years to build assets and "put himself out of reach", rather than spending them on a lifestyle. Influence stops; a building stays.
He makes one point himself: if the product is good, the brand ends up living without the person who launched it. BBryance is the proof — it still trades seven years after he left the chair. Lucien Cupif makes the same argument in cars, Hugo Carvalho in sneakers. All three own the channel that brings the customers instead of renting it.
Eleven companies are historically attached to him. Here are the six that carried a brand, with their real status in September 2026 — this is where most biographies get it wrong.
At-home teeth whitening and dental care, founded in 2016. This is his success, and one of the most cited examples of a brand born out of French reality television. He resigns from the chair at the end of 2018. The brand still runs, with him no longer at the controls.
Founder, left in 2018Perfumes, candles and home fragrance, founded in 2017. He chairs it until January 2019, then the brand stays associated with the couple for years. The official site now presents it as coming from Jessica Thivenin's world.
Left in July 2026Cosmetics and make-up, with 24-carat gold as a positioning argument. The company is created in 2022 and he was never its registered chairman: Julie Palma has been from the start. He took part publicly and presented it as one of his brands.
Left in July 2026Tea, coffee, biscuits, supplements and accessories, sold online by the company Fitprotea, created in 2017 with Alicia Cres and Sébastien Le Maguer. Wound up and struck off in 2019, with him as liquidator. Not every launch lasts.
Closed in 2019Clothing, footwear, leather goods and accessories, with an address on the Champs-Élysées. He chairs it until 2019. The company ceases trading and leaves the register in 2023.
Struck off in 2023Another clothing brand he has been publicly associated with. People around him were still citing it in 2024-2025 among his four brands. We found no source establishing its ownership or its current activity.
Not establishedThe brands are visible, the property companies are not. Yet they are the ones still carrying his name on the register in September 2026, and they are where he says he put his big years.
The oldest of the three, created the same year as BBryance. He is still a partner in it today. So it dates from his first big earning year, which lines up exactly with the method he describes.
Buying, holding, letting, managing and restoring property. He and Jessica Thivenin are both managers and partners in it, and still are despite the separation.
Buying, letting and selling property. Same set-up: both of them co-managers and partners, still registered as such. The brands have been divided; the walls have not, at least not on the register.
A French property company publishes no valuation of what it holds. Knowing he has three therefore says nothing about the amount: it only says the structure exists and his name is on it. GMK follows the same logic, turning volatile income into assets, with the same opacity on the sums.
Three amounts circulate, and all three come from him. That doesn't make any of them false: they simply don't say what people make them say.
His wealth therefore can't be established from the outside, and we won't put a number on it. What is solid: a brand he founded that still trades, three property companies in his name, an audience of 4.62 million followers on Instagram, and a television presence that continues.
A complete profile doesn't hide it, and doesn't blow it up either. The tax authority accused BBryance of paying €25,300 to Just Kress LLC, Shanna Kress's American company based in Miami, without withholding tax. That sum paid for advertising carried out on social media in 2017. The amount claimed from the company was a little over €14,000.
The administrative court in Toulon had found for BBryance and cancelled the assessment. The administrative court of appeal in Marseille upheld it on 16 April 2026, for lack of evidence of a stable establishment in France for the American company. Two points matter: the proceedings target the company, not a person, and this is an administrative tax dispute, not a criminal conviction. Writing that Thibault Garcia was convicted of tax fraud would be false.
Thibault Michel Antonio Garcia, born on 17 February 1991 in Marseille, and made famous at the end of 2012 by the first season of Les Marseillais à Miami. He is above all the founder of BBryance, a teeth-whitening brand launched in 2016, and he has been investing in property for about ten years. He lives in Dubai.
It can't be verified. He himself says he holds several tens of millions of euros, largely in property. No public statement of assets confirms that figure, and his companies publish no consolidated accounts. It's a claim, not a measurement.
He founded it and was its first chairman, until he resigned at the end of 2018. Julie Palma took over in early 2019. The brand is still trading, but the current split of the share capital is no longer publicly consultable: nobody outside knows what he still holds.
They went to Jessica Thivenin. On 16 July 2026, after their separation, she publicly announced that Thibault Garcia was leaving both companies and that she was taking sole charge of them. Presenting them today as Thibault Garcia's brands would be wrong.
That's the title of his appearance on the Sans Permission podcast in January 2024, where he talks about roughly twelve million euros generated over three years by one of his businesses. So it's cumulative revenue he claims, not profit, and certainly not personal wealth.
In Dubai, for several years now. He showed his new house there in early 2026, after his separation. His property companies, on the other hand, remain French and registered in France.
A niche, an audience, then revenue you turn into assets: the principle behind these profiles is set out step by step in the member area.